So, what is UX anyway? It’s essentially a design approach that focuses on creating an accessible and approachable site for anyone who visits it. Human-centered design is the current model for UX (or User Experience). Creativity can still be guided by data, and the best content strategy plans involve research using focus groups, surveys, and other methods to inform how you manage and distribute content.ĭesigning your Sports Bar’s Website UX Research and Functionality Content Strategy ResearchĪs your business expands (or if you’re rebuilding a website for an already well-established bar,) you might consider investing in some content strategy research. The goal is to have uniform messaging throughout your website’s content so that it’s clear and memorable for those who visit your website or your social media pages. As you build a content strategy for your website, think about how content works with your vision, design, and “voice” of your sports bar. Voice and MessagingĪ key part of every content strategy is maintaining a consistent voice and messaging across all of a business’ communications. This is where the basics of User Experience ( UX design) will come in handy - something we will discuss in more detail shortly. This content strategy is very effective, but where you place website info still depends on your business and what you offer. Sometimes, bars will choose to place all of their core information on the homepage, so that visitors find it instantly. Your business’s menus (PDF menus are increasingly popular, accessible easily through a QR code scanner on a smartphone)ĭeciding where to put all of this content and how your customers access it is a crucial part of content strategy.An “About” page with hours, contact information, and important info about operations.A homepage that directs users to content.There are a few standard pages for sports bar websites, and some that are optional depending on your business model: This will be part of your content strategy. However, it’s up to you how this kind of information is displayed on your website. Basic information like hours, menus, and specials are a must. Essentially, your overall content strategy is the plan you devise to get all of this information onto your website in a way that resonates with new and regular customers.Īs you start to imagine your website, consider what information you want it to deliver. This can be images of your bar, contact information, or menus. “Content” refers to all the textual and visual information that lives on your sports bar’s website. Who is going to maintain your sports bar’s website?.When should you launch your sports ar’s website?.Where will you host your sports bar’s website?.How will your website fit into your marketing strategy?.What is the design of your sports bar’s website?.What do you want your sports bar’s website to do?.To start your design process on the right foot, you need to evaluate your website’s profit potential by answering the following questions. The main goal of your website is to drive traffic to your business. Fortunately, you found this guide to help you build a website that will progress your sports bar’s success! Restaurant Website Goals Checklist Let’s take the guesswork and frustration out of the process with a clear website plan. It’s now easier than ever to invest in a website that becomes an asset to your sports bar without being a burden on your time or energy. You may be an expert bartender or a savvy businessperson, but designing, hosting, and maintaining a website? That could feel far beyond your skillset. The digital universe offers powerful marketing tools but leveraging them may seem overwhelming. Why you should Build a Sports Bar Website To make sure your website achieves all of this, you need to establish clear goals for your site. It provides information, lets customers create online orders, and, ultimately, convinces new customers to give your place a try. Your website is the center of information, for new customers and regulars alike.
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